Objective:  Publicize Mercedes Group ethos of providing each customer with a real estate solution providing both a one stop shop for all real estate needs and a friendly knowledgeable professional. 

Issue: Buyers and sellers alike are not aware of The Mercedes Group and thus use other means to deliver their real estate and investment needs.

Challenge: Newly Educating customer about a new player in the Real Estate market sector in both Los Angeles and Orange Counties.

Solution: Logos, banners, marketing, online and printed collateral was developed to deliver consistent aesthetics and overall feel of the brand, unifying the customers perception of the Mercedes Group.  

Objective: To create an entertainment brand that could withstand the test of time both providing a foundation for the DJ that’s classic yet progressive for the music industry.

Issue: Music listeners needed to be informed about the new DJ and create a niche within the Trap/House Music Industry.

Challenge: Creating a competitive brand that was as progressive as the music and for listeners to adopt the brand at first glance.

Solution: Logo design, brand guidelines, brand deck, social media ads, pop ups, develop new online store and products that fit brand scope. 

Objective: Create a brand for the Surf school that molded the education of the islands oldest sport of surfing and a competitive online presence both locally and visitors to the North Shore online.

Issue: Customers and visitors to the island wanted a place to learn how to surf and paddle with a face they knew that was professional and shared a parallel with what they currently see in the action sports industry.

Challenge: Penetrating an industry that’s highly saturated with a significant online presence and island advertising collateral.

Solution: Logo design, website design, online marketing and advertising deliverables, wet suite design, merchandise and apparel design, truck and van wrap design and pop up shop design + graphics.

Objective: Redesigning and reinventing the look and feel of private label brands for Kohls core business through graphic packages both in store and online.

Issue: The target demographic of middle aged men and adolescent males tend to want to buy premium graphics in which they see at upstairs retail locations but do not see the value in the reflected price.

Challenge: Creating a premium brand look that reflected the buying desires of a middle-aged male while maintaining cost efficiencies and buying quantities.

Solution: Retail private label logo(s) and graphic packages for apparel both in-store and online and brand guides for consistency.

Objective: Create logo and initial template for the new young professionals program at the symphony. Evaluate the existing series package deliverables and recreate to provide customer with a better visual of the purchase program. Create web banners for concert specific events based on brand and talent guidelines.

Issue: Customers and patrons were unaware of the series programs, what they offered, and how to sign up for the packages.

Challenge: Encompassing all information onto a two-sided deliverable while keeping it legible and neat.  

Solution: Digital (website, social medias, ad’s) and printed collateral

Objective: Publicize brand and create value for new customers.  Create logo and branding guidelines for organization based on target demographic. 

Issue: Customers and athletes were not aware of the competition

Challenge: Educating the target demographic on the event.  

Solution: Digital and printed media. Logo Design. Brand style guide.

Objective: Create new street style apparel and lifestyle brand.

Issue: Customers saw the Disney brand as childish and classic but not keeping up with current trends. Alienated new Millennial market segment.

Challenge:  To get over the stigma of the classic Mickey Mouse brand and introduce millennial market to a new on-trend Disney brand.

Solution: Digital brand renderings, printed apparel packages & graphic style guide   

Objective: Redesign the company graphics to reflect a modern contemporary style while maintaining the company heritage of a California surf brand.  

Issue: The consumers view of the brand was dated and the diminishing market share supported this claim.

Challenge: Using the existing brand guide we were able reinvent the graphics at retail to show a company that was rooted in the history of surf culture. The strategic effort was tricky in that the brand equity was based on an extensive vintage look that spanned over the course of 50+ years of development.

Solution: New innovative graphic and apparel brand deck. Brand graphics. Full graphic line for retail partners based on sell through and market position.

Objective: Develop graphics with creative team that supported the retails current brand model.  

Issue: The brand was looking for a fresh new look that was compelling, relevant and competitive with existing on-floor brands.

Challenge: Working through minimal feedback to achieve a high-level of acceptance and feedback

Solution: We were able to develop an aesthetic for new lines that retained a high level of sell-through and relevance to the market.

Objective: Develop assets and brand trend to position the Onyx Bar within the Red Rock Casino in Las Vegas with a competitive attitude for customers and potential customers. Create the brand from conception to development keeping in mind their existing floor plan and brand.

Issue: Current brand needed a facelift to stay relevant in a dynamic and ever-changing Vegas market.

Challenge: Developing progressive assets that adhered to the existing construction strategy.

Solution: Created a brand concept that pushed the boundaries yet stayed within the guidelines of current presentation direction.

Objective: Develop brand retail guidelines and sales sheets for reps to implement in retail locations.

Issue: Reps needed something to show what options were available to purchase.

Challenge: Designing from scratch what was needed while inventorying current shot lists and assets.

Solution: Created sales booklet for reps. Brand guide for partnerships and sponsored athletes to convey the brands position and creative approach to the market.

Objective: Create new street style apparel and lifestyle brand.

Issue: Customers saw the Star Wars brand as childish and classic but not keeping up with current trends. Alienated new Millennial market segment.

Challenge:  To progress the classic Star Wars brand and introduce millennial market to a new on-trend Star Wars brand.

Media: Digital brand renderings, printed apparel packages & graphic style guide.

Objective: Develop the brand strategy and positioning for products and evaluate the market viability of each product. Create the brand from conception to development.

Issue: Designing from scratch with no current model.

Challenge: Designing from scratch what was needed while working with photographers and develop shot list based on retail needs.

Solution: Created the brand. All deliverables both online and packaging. Created and oversaw the development of new assets.

Objective: Developed corporate identity for parent company and brand assets for cross-functional applications. Conceptualize new corporate interior and company layouts based on workflow function and traffic flows needs.

Issue: The new brand had no identity or market presence.

Challenge: Designing from scratch with no current model.

Solution: I was able to create a brand identity that was fresh and intriguing that reflected the services and efforts of the company.

Objective: Develop the brand strategy and positioning for products and evaluate the market viability of each product. Create the brand from conception to development.

Issue: Designing from scratch with no current model.

Challenge: Designing from scratch what was needed while working with photographers and develop shot list based on retail needs.

Solution: Created the brand. All deliverables both online and packaging. Created and oversaw the development of new assets. Created all online media for product launch initiatives while managing outsourced creative efforts all within brand guidelines and project scope(s).

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Objective: Develop the brand strategy and positioning for products and evaluate the market viability of each product. Create the brand from conception to development.

Issue: Designing from scratch with no current model.

Challenge: Designing from scratch what was needed while working with photographers and develop shot list based on retail needs.

Solution: Created the brand. All deliverables both online and labeling design, strategy and assets. Created and oversaw the development of new assets. Created all online media for product launch initiatives while managing outsourced creative efforts all within brand guidelines and project scope(s).

Objective: Develop the brand strategy and positioning for products and evaluate the market viability of each product. Create the brand from conception to development.

Issue: Designing from scratch with no current model.

Challenge: Designing from scratch what was needed while working with photographers and develop shot list based on retail needs.

Solution: Created the brand. All deliverables both online and labeling design, strategy and assets. Created and oversaw the development of new assets. Created all online media for product launch initiatives while managing outsourced creative efforts all within brand guidelines and project scope(s).