Tyson Rivera

I have been in the graphic design industry for over 10 years now, from starting my own clothing company in 2005 to designing graphics for one of the largest clothing manufactures in North America for major retailers such as JCPenney, Kohls, Target, Walmart, Kmart, Macys, Bass Pro Shops, Sears, Tillys, Zumiez, Rue 21 and Costco. I've created full graphic lines for private labels such as JFerrar at JCPenney and Apt.9 at Kohl's. My expertise ranges from graphic trend forecasting to designing best selling graphics, developing a style and uniqueness for each brand.

I've created strategic branding campaigns for many clients that aim to set themselves apart from the competition while targeting a specific market.

Managing a corporate identity or developing a brand strategy I look for the elements that make the organization or group what they are; then what "out of the box" ideas can I build a story around that will bring the ultimate "WOW" factor to the project while maintaining the integrity of the brand.

Working in the creative field I have been able to do what I love every single day, building relationships and educating clients on the importance of the aesthetic of their project. To me what the customers see could mean the "make" or "break" of a company's existence.

PROFILE

From an early age I learned that the evolution of art is just as important as the art itself. I have learned to create art and direction that is not only trend-setting, but falls within the parameters of the target markets buying tenancies. Unless a hobby, the business of art falls under well, a business. And its very important to see the evolution of the consumers buying power and forecast where it will go next.

I have been in the graphic design industry for over 10 years now, from starting my own clothing company in 2005 to designing graphics for one of the largest clothing manufactures in North America for major retailers such as JCPenney, Kohls, Target, Walmart, Kmart, Macys, Bass Pro Shops, Sears, Tilly's, Zumiez, Rue 21 and Costco.

I specialize in photo-manipulation and core style graphics giving the consumer a taste of a premium graphic. Alot of my inspiration comes from the art form avant-garde and a style of organized or balanced chaos.

INTERESTS

Football, Snowboarding, Running, Working out, Building anything from scratch, Wood work, Drawing, Cooking, Traveling, Hiking, Mountain Biking, Giving back, Helping others, Creating art, Conceptualizing

Favorite Shows on TV

Sports Center, Monday Night Football, Undercover Boss, Framework, Shark Tank, Techstars, How I made my millions, Through the wormhole, Million dollar listing, The Profit, How it's Made, The big Idea, Restaurant Startup, Hungry Investors, Restaurant startup, Bar rescue, The 100, Helix, Grimm, 12 Monkeys, Game of Thrones, Walking Dead, The Apprentice and the strain.

WORK EXPERIENCE

HYBRID APPAREL LLC. / 2008 - CURRENT ( Cypress, CA )

Create full graphic lines for 10+ Fortune 500 companies ensuring market viability while maintaining graphic guidelines and customer brand recognition.
Consult and conceptualize graphic direction with creative director using industry design software, photography, typography and image editing practices to develop a wide range of visual solutions.
Prepare and present branded assets, preliminary designs and mock-ups for projects according to presentation scope, objectives, selling reports and client requests.
Prepare final layouts, suggest alterations and manipulate photos for production designs and meetings, confirming deliverables meet exspectations.
Company wide November employee of the month for Productivity and YTD product sell-through.

BLACK BOOK SESSIONS INC. / 2008- Current ( Cypress, CA )

Lead a team of up to 11 people in meeting and exceeding organization’s objectives, from day-to-day task lists to full event action plans.
Develop brand strategy and strategic alliance through corporate partnerships.
Direct printed media to best facilitate partner objectives while providing dual benefit to the organization.
Lead and organize all meetings to strategize team efforts and utilize current assets to achieve both short term and long term goals.
Balance and maintain financial records to provide organization’s sustainability and growth.
Develop promotion and media timelines in order to best suit organization’s goals and objectives, maintaining consistent work flow and overall mission scope.
Lead team in the development of internal and external organizational roles.
Meet with executives of parent sponsor to develop best business practices and insight to ensure they are in-line with overall objectives and organization’s direction.
Develop promotional plan in line with annual calendar and strategize efforts to gain community involvement and participation for planned events.

PARTY FAVOR MUSIC / 2015 JANUARY - APRIL (SANTA ANA, CA)

BRANDED ARTIST AND LIKENESS.
PROVIDED COMPARISON RESEARCH INSIGHT INTO MARKET AND COMPETING BRANDS.
DEVELOPED BRANDING GUIDELINES AND COLLATERAL.
CREATED GRAPHIC LINE OF APPAREL AND MERCHANDISE.
MET AND GUIDED PRESS CHECKS FOR MERCHANDISE AND DEVELOPEMENT.
LED TIMELINES TO MEET DEMAND OF MARKET AND TOUR SHOWS.
CREATED CONCEPT CD COVERS AND VISUALS FOR BRAND.

SAN DIEGO SYMPHONY / 2014 March - December ( San Diego, CA )

CONSULTED WITH MARKETING DEPARTMENT ON RUNNING AND UPCOMING PERFORMANCE CAMPAIGNS TO DEVELOP WEB BANNERS AND SOCIAL MEDIA GRAPHICS.
DEVELOPED NEW SUMMER BUYING PACKAGE COLLATERAL.
REDESIGNED PACKAGE COPY TO FIT TARGET DEMO THAT WAS BOTH INFORMATIVE & VISUAL.

MERCEDES GROUP REAL ESTATE / 2012-2013 ( Newport Beach, CA )

Developed branding direction and guidelines for company.
Created logo and printed media for advertising and promotion.
Designed property branded collateral.
Met and educated client team on use and application of branding assets and applicable logos.

RASTA CLAT LLC. / 2013 May - September ( Huntington Beach, CA )

REDESIGNED COMPANY-WIDE BUYERS GUIDE FOR NEW AND EXISTING PRODUCTS.
DESIGNED NEW MEDIA KIT FOR COMPANY.
FORMATTED AND COMPILED EXISTING/NEW PHOTOGRAPHY TO FIT COMBO GUIDE.
DESIGNED RETAIL SALES PROMOTION GUIDE FOR ALL RETAIL LOCATIONS NATIONWIDE.
MET WITH FOUNDER FOR STRATEGY MAP AND TIMELINES FOR EXECUTED COLLATERAL.

ROUND THE ROCK PADDLE SURF COMPETITION / 2012 February - April ( Bellevue, WA )

DESIGNED LOGO AND MARKETABLE COLOR WAYS TO FIT AESTHETIC OF THE ORGANIZATION
CREATED ALL COLLATERAL FOR MARKETING
DESIGNED LETTERHEAD, BUSINESS CARDS AND BRANDING FOR ORGANIZATION
DESIGNED SOCIAL MEDIA ICONS AND GRAPHICS
DEVELOPED LINE OF APPAREL, MERCHANDISE PACKAGE CONCEPTS AND DEVELOPMENT TIMELINES

SUNSET SURATT SURF ACADEMY / 2010 - 2011 ( Waialae, HI )

CONDUCTED CUSTOMER RESEARCH AND AESTHETIC INSIGHT ON MARKET COMPETITION AND PLACEMENT.
CREATED LOGO DESIGN AND BRANDED COLLATERAL.
DEVELOPED WEBSITE HOMEPAGE PROTOTYPE AND WIRE FRAME/ELEMENTS.
DESIGNED VEHICLE WRAPS BASED ON ACADEMY BRANDING, LOGO DESIGN AND DIRECT APPLICATION FOR
PRINTING ASSETS ON VEHICLES.
MAINTAIN CUSTOMER RELATIONSHIP FOR ONGOING COLLATERAL NEEDS AND CONSULTATION.

LEVEL ENTERTAINMENT GROUP / 2010 - 2011 ( Santa Ana, CA )

CREATED NEW MARKETING COLLATERAL FOR UPCOMING EVENTS AND PROMOTIONS.
CONSULTED ON REDEVELOPMENT OF WEBSITE.
DEVELOPED BRANDING FOR PRIVATE LABEL CLOTHING.

SE HOTEL SAN DIEGO / 2010 - 2011 ( San Diego, CA )

CONSULTED WITH MARKETING TEAM ON CURRENT PROMOTION TARGETS AND GRAPHIC GUIDELINES.
PROVIDED GRAPHIC MARKET RESEARCH ON COMPETING EVENTS AND GRAPHIC DIRECTION.
DEVELOPED NEW DIRECTION FOR HOTEL VISUALS AND EVENTS.
CREATED PROMOTIONAL EVENT GRAPHICS AND BANNERS FOR PRINT AND WEB.

Tyson Rivera

I've created strategic branding campaigns for many clients that aim to set themselves apart from the competition while targeting a specific market.

Managing a corporate identity or developing a brand strategy I look for the elements that make the organization or group what they are; then what "out of the box" ideas can I build a story around that will bring the ultimate "WOW" factor to the project while maintaining the integrity of the brand.

Working in the creative field I have been able to do what I love every single day, building relationships and educating clients on the importance of the aesthetic of their project. To me what the customers see could mean the "make" or "break" of a company's existence.

PROFILE

I specialize in photo-manipulation and core style graphics giving the consumer a taste of a premium graphic. Alot of my inspiration comes from the art form avant-garde and a style of organized or balanced chaos.

INTERESTS

Football, Snowboarding, Running, Working out, Building anything from scratch, Wood work, Drawing, Cooking, Traveling, Hiking, Mountain Biking, Giving back, Helping others, Creating art, Conceptualizing

Favorite Shows on TV

WORK EXPERIENCE

HYBRID APPAREL LLC. / 2008 - CURRENT ( Cypress, CA )

Create full graphic lines for 10+ Fortune 500 companies ensuring market viability while maintaining graphic guidelines and customer brand recognition.

Consult and conceptualize graphic direction with creative director using industry design software, photography, typography and image editing practices to develop a wide range of visual solutions.

Prepare and present branded assets, preliminary designs and mock-ups for projects according to presentation scope, objectives, selling reports and client requests.

Prepare final layouts, suggest alterations and manipulate photos for production designs and meetings, confirming deliverables meet exspectations.

Company wide November employee of the month for Productivity and YTD product sell-through.

BLACK BOOK SESSIONS INC. / 2008- Current ( Cypress, CA )

Lead a team of up to 11 people in meeting and exceeding organization’s objectives, from day-to-day task lists to full event action plans.

Develop brand strategy and strategic alliance through corporate partnerships.

Direct printed media to best facilitate partner objectives while providing dual benefit to the organization.

Lead and organize all meetings to strategize team efforts and utilize current assets to achieve both short term and long term goals.

Balance and maintain financial records to provide organization’s sustainability and growth.

Develop promotion and media timelines in order to best suit organization’s goals and objectives, maintaining consistent work flow and overall mission scope.

Lead team in the development of internal and external organizational roles.

Meet with executives of parent sponsor to develop best business practices and insight to ensure they are in-line with overall objectives and organization’s direction.

Develop promotional plan in line with annual calendar and strategize efforts to gain community involvement and participation for planned events.

PARTY FAVOR MUSIC / 2015 JANUARY - APRIL (SANTA ANA, CA)

BRANDED ARTIST AND LIKENESS.

PROVIDED COMPARISON RESEARCH INSIGHT INTO MARKET AND COMPETING BRANDS.

DEVELOPED BRANDING GUIDELINES AND COLLATERAL.

CREATED GRAPHIC LINE OF APPAREL AND MERCHANDISE.

MET AND GUIDED PRESS CHECKS FOR MERCHANDISE AND DEVELOPEMENT.

LED TIMELINES TO MEET DEMAND OF MARKET AND TOUR SHOWS.

CREATED CONCEPT CD COVERS AND VISUALS FOR BRAND.

SAN DIEGO SYMPHONY / 2014 March - December ( San Diego, CA )

CONSULTED WITH MARKETING DEPARTMENT ON RUNNING AND UPCOMING PERFORMANCE CAMPAIGNS TO DEVELOP WEB BANNERS AND SOCIAL MEDIA GRAPHICS.

DEVELOPED NEW SUMMER BUYING PACKAGE COLLATERAL.

REDESIGNED PACKAGE COPY TO FIT TARGET DEMO THAT WAS BOTH INFORMATIVE & VISUAL.

MERCEDES GROUP REAL ESTATE / 2012-2013 ( Newport Beach, CA )

Developed branding direction and guidelines for company.

Created logo and printed media for advertising and promotion.

Designed property branded collateral.

Met and educated client team on use and application of branding assets and applicable logos.

RASTA CLAT LLC. / 2013 May - September ( Huntington Beach, CA )

REDESIGNED COMPANY-WIDE BUYERS GUIDE FOR NEW AND EXISTING PRODUCTS.

DESIGNED NEW MEDIA KIT FOR COMPANY.

FORMATTED AND COMPILED EXISTING/NEW PHOTOGRAPHY TO FIT COMBO GUIDE.

DESIGNED RETAIL SALES PROMOTION GUIDE FOR ALL RETAIL LOCATIONS NATIONWIDE.

MET WITH FOUNDER FOR STRATEGY MAP AND TIMELINES FOR EXECUTED COLLATERAL.

ROUND THE ROCK PADDLE SURF COMPETITION / 2012 February - April ( Bellevue, WA )

DESIGNED LOGO AND MARKETABLE COLOR WAYS TO FIT AESTHETIC OF THE ORGANIZATION

CREATED ALL COLLATERAL FOR MARKETING

DESIGNED LETTERHEAD, BUSINESS CARDS AND BRANDING FOR ORGANIZATION

DESIGNED SOCIAL MEDIA ICONS AND GRAPHICS

DEVELOPED LINE OF APPAREL, MERCHANDISE PACKAGE CONCEPTS AND DEVELOPMENT TIMELINES

SUNSET SURATT SURF ACADEMY / 2010 - 2011 ( Waialae, HI )

CONDUCTED CUSTOMER RESEARCH AND AESTHETIC INSIGHT ON MARKET COMPETITION AND PLACEMENT.

CREATED LOGO DESIGN AND BRANDED COLLATERAL.

DEVELOPED WEBSITE HOMEPAGE PROTOTYPE AND WIRE FRAME/ELEMENTS.

DESIGNED VEHICLE WRAPS BASED ON ACADEMY BRANDING, LOGO DESIGN AND DIRECT APPLICATION FOR

PRINTING ASSETS ON VEHICLES.

MAINTAIN CUSTOMER RELATIONSHIP FOR ONGOING COLLATERAL NEEDS AND CONSULTATION.

LEVEL ENTERTAINMENT GROUP / 2010 - 2011 ( Santa Ana, CA )

CREATED NEW MARKETING COLLATERAL FOR UPCOMING EVENTS AND PROMOTIONS.

CONSULTED ON REDEVELOPMENT OF WEBSITE.

DEVELOPED BRANDING FOR PRIVATE LABEL CLOTHING.

SE HOTEL SAN DIEGO / 2010 - 2011 ( San Diego, CA )

CONSULTED WITH MARKETING TEAM ON CURRENT PROMOTION TARGETS AND GRAPHIC GUIDELINES.

PROVIDED GRAPHIC MARKET RESEARCH ON COMPETING EVENTS AND GRAPHIC DIRECTION.

DEVELOPED NEW DIRECTION FOR HOTEL VISUALS AND EVENTS.

CREATED PROMOTIONAL EVENT GRAPHICS AND BANNERS FOR PRINT AND WEB.

PERSONAL SKILLS

SELF-STARTER ORGANIZED GOAL DRIVE

EFFICIENT CREATIVE ORIGINAL

INNOVATIVE GENIOUS INSIGHTFUL

TEAM PLAYER DYNAMIC POSITIVE

SKILLS OF THE TRADE

PHOTOSHOP ILLUSTRATOR INDESIGN

PHOTOGRAPHY EXCEL WORD

GRAPHIC DESIGN MOODBOARDS POWERPOINT